First-of-Its-Kind Plan Aims to Ensure Creator Equity and Ownership
NEW YORK, Jan. 23, 2025 /PRNewswire/ — As the forced sale of TikTok’s U.S. operations looms, a groundbreaking movement called Own the Creative is mobilizing creators and users to take control of the platform they power. Led by NYU alumnus and co-founder Adam Juegos, one of YouTube’s earliest influencers, the initiative challenges billionaires like Elon Musk, Steven Mnuchin, and Frank McCourt, and millionaires like Kevin O’Leary and Jimmy Donaldson (MrBeast) with a bold, community-centered alternative.
Own the Creative stands apart from that model, focusing on equitable ownership, fair compensation, and community-driven decision-making.
Under this plan, 51% of TikTok shares would be set aside for the creators fueling the app’s success. An elected advisory board of top influencers would establish policies and formulas for revenue-sharing and content moderation—keeping the platform’s future squarely in the hands of the people who make it thrive.
“We can’t let TikTok become just another billionaire’s playground,” said Adam Juegos. “By putting creators in control and addressing security concerns, we can build a platform that’s fair, innovative, and truly by the people.”
How It Works
- Crowdfunding for Users: Everyday users can invest through a crowdfunding campaign that will fund a public bid.
- Creator Council: A team of top influencers sets revenue-sharing, content policies, and new platform features.
- Data Security: An independent oversight framework ensures robust data protection.
- AI-Driven Oversight: Community-informed algorithms help keep TikTok safe and enjoyable for all.
Why It Matters
- Creators Take the Lead: Fair revenue-sharing and decision-making power for those who make the platform thrive.
- Prevent Billionaire Domination: Creators and users gain equity, preserving TikTok’s creator-centric roots.
- Data Security Safeguarded: Independent oversight keeps foreign powers out of Americans’ information.
- Community-Driven Innovation: Policies shaped by the people, not corporate or political agendas.
With the clock ticking on the forced sale, Own the Creative asserts that this moment is a rare chance to reimagine social media. To learn more or invest, visit www.ownthecreative.com or join the conversation with #OwnTheCreative.
About Own the Creative
Own the Creative is a community-driven movement founded by NYU alumnus Adam Juegos, an award-winning filmmaker and early YouTube influencer who helped popularize the “unboxing” trend. Its mission is to secure majority ownership of TikTok for creators and users, ensuring equitable revenue-sharing, decision-making, and data privacy.
SOURCE Own the Creative, LLC